Small businesses must build a strong brand image to gain recognition, and a remarkable logo is the best way to do that. In this buyer’s guide, we will provide you with information that you need to select the perfect logo design software for your small business. We looked at a lot of software, including the most popular ones according to different business’s outlook, desire, and needs, and we found out that Tailors Brands and Logo Gardens covered a range of small businesses due to their ease of use, variety of options, and quality of logos that they offer. If you are looking for the best design software for logos, you are at the right place, and you must read on for our comparison, review, and recommendations of these options.
Best Logo Design Software for Small Businesses: Tailor Brands
Tailor brands are an easy-to-navigate website that has the highest quality fonts and icons. With high quality comes higher prices, but surprisingly, the costs of these logos are also inexpensive. The software itself is very innovative. It uses your design preferences and aesthetics to create high-quality logos that will remain unique to your brand and mark its identity.
Out of all the tested logo design software, Tailor brands proved to be the most unique and innovative software that created the most appealing logos which were well suited to the brand image. Usually, when opting for software as opposed to a graphic designer, there are high chances of ending up with a generic logo that is generated based on algorithms and coded data; however, in Tailor brands, there is an inquisitive survey about the aspirations, aesthetics, and must-haves of logos before generating them. Therefore, the logo ends up being a strong and unique image created by the designer’s aspirations and aesthetics.
Moreover, the website is straightforward to use and fun while the price to download is also high compared to the turnout that the brand will receive once it has a strong brand image. The software also offers Chat support and a FAQ section for any questions that the user may have that are promptly answered to the best of the software’s ability. If you want different logo sizes for your social media pages or a pre-made, branded presentation, they offer this at an additional cost, but the marketing benefits are huge!
However, there is a slight shortfall of the Tailor brand design software you must be aware of. Once the software generates a logo for your brand, it isn’t easy to customize it to your specifications. Minor changes of fonts and colors can be incorporated; however, there are certain limits to these customizations. This can easily be encountered to the best of your liking by answering the initial questions as clearly as possible to generate the best outcomes in the first go!
Best logo design software for customization: Logo Garden
While looking for the perfect logo, if you have a specific logo design in mind, then the Logo Garden is the perfect software for you! With this software, you can create a logo that is entirely designed by you for your brand. You can create a logo from scratch from their library of symbols and fonts while adding an overlay of different layouts, colors, styles, and even add shading to your logos. You can let your creative instinct outshine and create a logo that is unique just to you!
However, this is not a great option if you think you are going through a creative block and instead prefer to have a starting point to kickstart the creative design process you can use to create your logo.
Best Logo design: Tailor brands vs. Logo gardens
While both of these software is great for hands-on experience with logo designing and free to use, you will still need to pay if you want to download a logo you created. By downloading the logo, you will have complete autonomy over it; however, there are still two formats that you can choose from depending on the future uses of your logo for your brand.
While high-resolution images look great online, they are still restrictive in their future use and editing as their sizes can not be changed drastically for use. Neither can they be tweaked or re-edited for different purposes.
On the contrary, vector files are the best option for re-tweaking, changing the sizes, nominally and drastically, and without losing the logo’s quality. This also allows you to use your logo for many more purposes than just as a brand image and a social media display.
Here is a simpler breakdown of prices of the different formats and deals that you can get for your logo
High-resolution images are for $24 for Tailors brand while there are much cheaper for Logo garden at $12.50 per logo; however, for a pair for vector format and high resolution, prices are comparatively similar at $39 for Tailors brand and $39.99 for Logo garden.
Another package deal that is unique only to Tailor’s brand is the Package with vector and high-resolution image + social media logo sizes, which is available for an attractive price of $99 and a package that is unique to Logo garden is the cost for a designer to create a fully custom logo at just $39.99!
If you only need to use your logo online, you can get by with just the high-resolution image. However, we suggest purchasing the vector files if you plan on using your logo on many different mediums since you will then be able to make edits to your logo.
How Logo Design Software works
While both of the software is super easy to use and simple to understand, the way they generate or allow you to generate the logos is different.
Ideally, Tailor Brands is one of the easiest software to use as it simply asks you a series of questions and generates the logo based on your response. The survey sequence that inquires you is that it asks you to describe your business, choose a logotype that has options of icon-based, name-based, and initials based. It also allows you to select an icon from the library, and it allows you to choose suitable fonts through a series of this or that questions that can help narrow down the design process.
The system will then generate 12 logo options that you will make slight adjustments to if you choose them!
Logo Garden is a great set up if you have an idea in your mind of what you want the logo to look like as you will be designing it from scratch. You can completely design your logo and choose from various options in the library and edit any aspect at any time according to your liking. By using keywords, you can also browse through multiple choices before finding the one that you find perfect for yourself.
Ease of Customization
While Tailor Brands logos are the least customizable as they don’t give you access to their full library of fonts and you can only do one color logos, or one color + black, the ease of customization is rare. Still, if you are proficient in Adobe Illustrator, you can make these color changes and other small edits after you have downloaded the vector files. However, since the logos they provide look so appealing, they don’t need much editing, and this surely won’t be a problem for you!
On the other hand, Logo Garden is easier to customize, as you have full control over all aspects of your logo. You can access all of the font and icon options, and you can choose which combination you want. It is the most customizable because you are creating the logo from scratch, whereas, with the other two options, logos are created for you. This software will be great for you if you have a creative knack and want to do it all yourself!
Quality of icons and fonts
Since the icon and the font make up most of a business’s logo, the logo maker must have a large quantity of modern, nice looking icons and fonts to choose from to reflect the brand identity and purpose clearly and persuasively.
While Tailor Brands has the highest number of the best looking icons to choose from, they also have the most fonts, but you can’t see all of their font options and then choose which one you like the best. Instead, they give you font options based on your preferences. Therefore, despite multiple options, you might be restricted to a few based on your responses, and therefore, you will not be able to view the complete library and possibilities. However, Logo Garden has decent quality icons and fonts, but there are not many options to choose from. There is greater independence of choice but not such a vast library to choose from.
Despite being easy to use, websites need to have a customer support option to help guide the user if they are ever in trouble. While Tailor Brands offers email and chat support, you will probably find the answer to your question in the extensive FAQ section of their website. At the same time, Logo Garden offers phone support. You can also email them a question or look it up in their support center.
While both of these software offers additional add-ons, you will not be able to trademark your logo through any of these websites.
With Tailor Brands, you can pay extra for branded company letterheads, invoices, business proposals, Facebook and Twitter profile images, mobile and desktop wallpapers, and presentations.
However, with Logo Garden’s DIY service, they also offer custom logo design at $39.99. You can tell the designers about your business and your logo preferences, and you will receive multiple logos to choose from.
With a more diverse range of options, you also have the option to make business cards, t-shirts, mugs, and phone cases using your new logo.
All Logo Design Softwares
Here’s an overview of some of the most famous Digital logo creators and what they’re best at!
- Tailor Brands: Best for Small business owners and uses an algorithm based on your questions and preferences to create unique and appealing logos.
- Logo Garden: This one is best for customization as you can create your logo from scratch and alter every design detail by yourself.
- Graphics Springs: This is best for unique and original logos where you pay for the icon that you choose so that no other company can use it
- Square Space: If you use Squarespace for your website, you can now create a logo for free using their logo maker
- Logo Maker: This software offers a free domain with the purchase of a logo
- Logoshi: This is a kid-oriented software where it can turn doodles into a logo. Even if you don’t require it for your business, it is a great way to bring out the creative side of your kids!
- Logaster: With Logaster, you can not only design a logo but also a business card, envelope, and letterhead
- Shopify Logo Maker: Shopify is the only online platform where you can make a logo that is completely free of cost
If you are looking for a fast and inexpensive option for logo designs, a logo design maker is the best option for you! Tailor Brands’ unique algorithm makes creating a logo for your business fun and easy, and interesting, and that is why we recommend them for small business owners.