As the Holiday season is approaching us, the customers will be bombarded with sales offers while the retailers have to look for effective ways to increase their sales during these days. According to the National Relief Federation, annual sales can go up to 30% during the holiday season. If you are looking for ideas that can help your business stand out during this holiday season, you are in the right place!
You can boost your sales this holiday season by following these 20 ideas to have a memorable year!
1- Your business can host a 12-day giveaway!
You can host a 12-day giveaway just like the ‘12 days of Proko’ promotion, where each day, the customers will be offered new deals and promotions. This will not only boost sales but will also drastically increase the footfall, encouraging more and more customers to visit your store each day to review the unique promotions of the day; while boosting footfall and sales during the holiday season, this strategy will also help you build a clientele that will continue to visit you throughout the year.
2- Try a ‘Buy 1-Give 1’ Promotion Deal.
People are intrigued by promotions and deals, especially during the holiday seasons, and what could be better than a Buy 1 Give 1 free promotion deal that everyone can benefit from? In this season of giving, spirits are high, and people encourage and enjoy giving, giving them a sense of thankfulness and peace. Therefore, a Buy 1 Give 1 campaign can encourage people to give to others and encourage a healthy community where everyone can be happy during this blessed season of the year!
3- Stock up on Popular Items
Every year in the holiday season, there is something in the market that has a very high demand and is swept off the racks immediately; therefore, it is best if you keep a close check on these popular items beforehand and stock up on them so that in the hustle-bustle of the holiday sales and shopping, everyone knows exactly where to look for what they need, and that will be your store!
4- Provide a solution to a common holiday problem
Holidays usually come with their pros and cons, and in between the hustle-bustle of the season, there are always some things that bother us during or after the holidays. However, now you can increase your sales by providing your customers with a solution to one of these problems, such as clearing away the Christmas tree’s dray needle droppings. With effective solutions, people will be driven towards your services and stores during and even after Christmas to be facilitated by your offer. These services can also be strategized to allow discounted rates on selected days so that people can be more driven to acquire your service as soon as possible.
5- Update your Business Website to reflect the holiday spirit
Business websites must be updated according to the visitor’s mood, just like Raeka Beauty, so that they are attracted to the website’s products and services. Alongside a change in design that can reflect a more festive vibe, images and opportunities such as gift cards can be introduced so that it’s simpler for people to choose and buy gifts for others and themselves.
6- Gift Cards can be the ultimate game-changer for your business.
The holiday season is a time for giving, and everyone usually buys gifts for others before buying something for themselves, which can sometimes be a tough task! With a gift card, you can easily purchase store credit that can be used by your loved ones to buy something for themselves that they love without having to pay for it. How amazing is that? Gift cards can also include discounts and promotions that can be availed by the person even after a few days after the holidays are over. You can now visit Square to learn how to sell Gift cards!
7- Make sure to list your holiday hours online.
Holiday hours are usually extended for most businesses to cater to the large crowds, especially during promotions and sales. However, to allow your customers to make an informed decision about visiting your store, make sure that you update your holiday season details and timings on your website so that a customer can check it at any time and plan their visits accordingly.
8- Run a Holiday Focused Email Campaign
In this day and age, email marketing is still one of the strongest online marketing strategies for eCommerce websites, and they have been observed to allow the businesses achieve the highest rate of turnover, orders, and profits, especially during the holiday seasons where everyone is always looking for the best gifts and deals in town. With a strong and attention grasping strategy, a well-drafted email can reach out to millions and lead to a maximized turnover of customers to your business. This can easily be achieved through Zapier and other online platforms!
9- Offer a gift with a purchase.
A skincare company offers gifts on a $100 or more purchase, and you can use the same strategy to maximize sales. The company experienced a 15% increase in sales during this season, which also exceeded through Christmas and the new year.
10- Get your business featured in gift guides.
Most Magazines and publications post articles on the best holiday gift ideas and guides; therefore, being featured in any of these will be great for your business, especially if your products are photogenic and Instagram-able. Through these guides, viewers can get an interesting visual and details about your products, which they can then buy as gifts.
11- Pay attention to holiday keywords.
Paying attention to your social media marketing campaign is one of the best things that you can do to boost your sales during the holiday season. To keep up with the latest trends and keywords, Google Trends can be followed, and each year, your core keywords can evolve with time to suit the present best that will help you make the most out of your online marketing strategies.
12- Expand your views on current events
As a business strategizer, you must constantly scan the news and see if there is any way you can hook yourself onto a developing story and how doing so will benefit the public. Utilizing an event to your benefit is one of the smartest moves you can make, and if that helps you increase your sales, there is nothing better. The event can either help you incite a feeling of happiness, fear, or excitement due to a possible future event that can be optimized for your sale.
13- Try a ‘Summer in December’ promo.
Summertime and the winter holidays are the most fun times of the year, and everyone looks forward to them. Most people even plan, and therefore, the summer in December promo offer will go a long way! Through your business, you can strategize offers that people can buy a gift during the winters that can be utilized in the upcoming summer holidays, therefore, keeping your clientele connected to you from one season to the other.
14- Host a bring a friend holiday event with prizes.
Holidays are a time where people want to connect. That gives businesses a great chance to bring together friends and families into their stores to shop or enjoy their services together and make the experience even more memorable. With a ‘bring a friend’ holiday event, your chances of building a stronger clientele and increasing your sales double up with every customer.
15- Make a fun holiday video.
Entertaining visuals always leave a strong impression on people. If your business can come up with a fun holiday video that strategically shows your products and services and bind people together in the holiday spirit, it is a win-win situation for everyone!
16- Showcase your holiday offerings on Facebook
One of the best ways to promote your business during the holidays is through paid social media marketing, and Facebook is one of the best platforms for this as it allows strategized target areas and desired demographics that can help you define your target audience and make the best out of your marketing game plan.
17- Leverage your email list
Make the best use of your email list that you’ve built throughout the year by sales, promotions, and campaigns and send a captivating email to your customers giving them an insight about your deals and promotions while making it easier for them to make online purchases and refer it to their friends so that you could maximize your sales and your reach.
18- Include Google’s Santa tracker on your website
The Santa Tracker is a website theme that uses interactive maps and games to engage the customer. It will be released on December 1 and has created a huge following. Businesses can now include their very own version of the Christmas themed application on their website.
Incorporating the Santa Tracker application increases your website’s interactivity during the holidays and allows engagement with customers.
19- Throw a business block party
Hosting a block party with your business neighborhood is a fantastic way to increase sales over the holidays. During this time, everyone loves to celebrate and come together. Getting different businesses involved with a “Block Party” is a great way to drive traffic to stores while generating cool content for your social media audience.
20- Don’t forget the ‘after Christmas’ Christmas.
Business owners usually focus on the holiday season until Christmas, but what about the days after? Savvy business owners know that the sales are as important after Christmas as they are before. Therefore, you must strategize your deals and offers after holiday services as well so that those who missed out on your amazing deals during the holidays can now enjoy and rejoice once again!
With the holiday season just around the corner, this is the best time to act on your holiday promotion ideas. Whatever marketing strategy you employ, it must allow you to be part of a memorable holiday experience for your customers because that is what the holiday spirit is all about!