For making you able to make the best use of your marketing budget, we took help from experts, i.e., we asked them to share knowledge regarding the turn from usual to creative marketing ideas.
Below are 20 top creative marketing ideas shared by the experienced marketers that can be used for any business. So let’s start:
1- Focus Your Marketing Efforts on Your Product’s Unique Features
If your product has some distinguishing features that make your product better than the competitor’s product, make sure to focus on it. Determine the thing that makes your product superior to the competitors’ products. The main focus of your marketing campaign should be that unique feature or features. For example, if your product is safe for the environment, make sure to focus on this feature as much as you can. This method is straightforward yet is very effective, and doing this will attract plenty of customers.
2- Make an Exclusive Approach for Posing Trial Periods
Everyone gets attracted by the free trials. To attract customers, propose the best version of the product or service during the trial period. Offer a thing to someone for free, and if they like it, ask them to share it with their friends and family, resulting in increased sales. Some businesses don’t offer any trials, and this is undoubtedly the biggest mistake they ever make.
3- Convert Your Traditional Content into Other Formats
Normal and traditional marketing is so boring that no one gets attracted to it. To increase sales, make sure to convert the idea of normal marketing into something attractive and unique. Use graphics, images, tools, and a catchy tagline to attract customers. Even on social media, replace boring and simple blogs with attractive videos and images.
4- Get expert at the Services That Lead to More Work
Review what you are doing and look for ways to do that task efficiently and professionally. Use the expertise as the main idea of the marketing campaign. Focus on it and see obvious changes in sales. By showing and marketing your talent, you will be able to attract a huge audience. Remember, efficiency is the key to success.
5- Get Creative with How You Share Content featuring you
Being associated with a big name also has a positive effect on your sales. In case you have managed to get featured along with a big name, make sure to use it creatively as the marketing strategy. Select a creative and attractive way to market the featuring. For example, saying being featured in AAA publications does not attract customers. However, if you convert the features in a story, in images, or the form of a video, you will attract many customers.
6- Take advantage of Marketing Achievements through Multimedia
Multimedia can be regarded as the best way to market any business. Marketing through multimedia results in increased user engagement and involvement. Multimedia marketing also resulted in an increase in investment and increased sales. So take multimedia as a blessing and market your business through it.
7- See the Performance of Competitor’s Products to Know What Marketing Strategy they are using.
To be successful, you need to see what your competitor is doing. Another very effective marketing strategy is to track the sales of competitors’ products. Check out the leading competitors. Find the marketing strategy used by them. See the popular marketing strategy by keeping an eye on every action of the leading competitors.
8- Add Mini-Stories When Using Printed Posters for Marketing Campaigns
You can make posters based on the business background, some loyal customers’ stories, or an imaginary story to attract the customers. The stories and illustrations are beautiful and prove to be efficient when used for marketing purposes. Businesses that use this strategy for marketing surely attract a lot of customers.
9- Redraft Promotions and Offers Possible
The word free is beautiful; make sure to market your business using this word. You can also market the business using the idea to give a product free in exchange for donations. Get creative with what you say, i.e., By saying that buying a product for $40 and we will donate them to kids with cancer will not attract much of an audience, but by saying that donating $40 to kids with cancer and winning a free product will attract the customers. So make sure to redraft the offers to make them sound attractive to increase sales.
10- Start an Infographic Contest on Social Media
The best way to get noticed by most target customers is to start an infographic contest on social media. Many of the followers on social media are so talented that they can offer the best ideas and would love the contest organized. Click here if you don’t know how to make an infographic.
11- Develop an Interesting account for your business on Twitter
Tweets that get viral are not only from individuals but also are from companies. To market your business efficiently, make sure to make an interesting Twitter account for your business. The account must be able to make your brand and products well known to the public. Go through some famous companies’ accounts and learn how to make the account attractive.
12- Gamify Your faithfulness Program
To make your customers stay loyal to you, you need to make sure that they are engaged with you constantly. The gamification technique is the best to make the customers stay in touch. To know more about customer loyalty, you need to understand the needs and psychology of the customers.
13- Go Eco-friendly
As many people now have become careful about the environment. Make your marketing campaign environment friendly. You can use a statement in your marketing campaign, promoting eco-friendliness. Learn how to be eco-friendly in marketing campaigns with various sources and try to implement them in your marketing campaign.
14- Opt for the Best Time to Post on Social Media
No matter how good the content is, if the target audience is not reading the content, it will be of no use. Another straightforward idea to market your business is to interact with the followers to read your post’s content. Consider when and how to interact with the followers. There are plenty of ways to interact with the followers; make sure to go through them.
15- Become an Instant Vlogger with the help of Facebook life
Another very innovative marketing strategy for your business is the Facebook live feature. Facebook added a feature named Facebook live, and this feature is handy for the business’s marketing. Use this feature for marketing your business. Go live and discuss the product and its features with the audience.
16- Create an app for your Business
If the business has its mobile app, the customer will feel no difficulty in accessing the business. Launch a free app for your business to attract customers and to engage them with your business. For small businesses, it is not easy to launch an app of their own. However, they can learn to make an app by clicking.
17- Place a Photo Booth in Your Store
In case you want to attract the customer for long term plans, you need to do something exciting. Photo booths are the most exciting and fun way to attract customers. Photo booths are super simple to set. In case you are planning any event, you can even alter the photo booth according to the event. To learn how to make a photo booth is also very simple.
18- Make Your Team participate in a Local Cause or Charity Event.
Charity Events work best to promote any brand. You can donate money to any nonprofit organization for the promotion of the business. In case you cannot afford to donate money, you can make your team or employees participate in a charity event. Doing this is affordable and a reasonable idea to market your business. If your team is not motivated to participate in a charity event, then make sure to read the tips that will help you to motivate the employees.
19- Arrange an Open House
An open house is always the best idea to promote the business. Make sure to gather a bunch of E-Mail addresses. Make a list and communicate about the open house to as many people as you can. Make sure to get an idea of planning a business open house with the help of the sources available online.
20- Design, Print, and Distribute Customized Stickers
Customized stickers always are in trend and are also likely to be noticed easily. Design anything you want and get the stickers printed to promote the brand. Make sure to get insight into designing customized stickers and getting one printed for your business as soon as possible.
If you cannot get the desired response even after using conventional marketing approaches, then 20 ideas will help you. Make sure to try them.