It’s 2020; you need efficient ways to create inbound marketing. Follow these simple tips to generate more traffic than you are used to:
1- Become a Great Source of Inspiration by writing an eBook.
A tried and tested method of attracting the right type of clients is by giving them valuable information in an eBook. Choose a topic relevant to your industry or company and give useful solutions for emerging problems. Your information should be spot on to make your reputation as a great source among your clients. Treat this project as a magnet for your company, which will attract potential clients. Create an audio version to increase the reach of your source and even involve different distribution services. Mention a great incentive at the end of your book to make more clients reach out to your company, which will also serve as a call-to-action.
2- Podcasts, the New Trend of Gaining Solid Engagement.
Audio content is proving to be one of the best ways to cater to a wider audience. Podcasts are not just a raging trend anymore; they act as the primary acquisition method. The highly shareable quality of podcasts makes them a cost-effective method for small businesses, especially. In this way, the lead inflow continues smoothly and attracts bigger listeners than many other marketing tactics. Staying consistent with the podcast’s quality is extremely important; your listeners do not want a breakdown of the industry but the content which is entertaining and fascinating. Select a niche relevant to your industry and collaborate with other relatable mediums.
3- Website Quizzes Help Develop a Better Lead-to-Customer Ratio.
Interactive quizzes help your visitors excitedly get more information. Just as your visitors gain more knowledge, you also get more data about their particular interests. Get their contact information too at the end of the quizzes. 96% finish a quiz once they start showing how easy it is to connect with potential clients in this way. Professional services related questions enhance your chances of offer acceptance, ultimately increasing the lead-to-customer ratio.
4- Take Full Advantage of SEO Strategies
Search engine optimization (SEO) strategies help in the visibility of the websites on Google. Websites coming in the top 10 searches are pretty quick to gain the attention of any potential client. For maximum hits weekly or monthly, different keyword optimization techniques are used. This strategy depends on the keyword density and how well they have been used in the content.
5- 3 Effective Ways of Collecting Readers’ Emails.
Online businesses thrive when they have an email list of their readers. If you are neglecting this strategy, you are making a grave mistake. Almost all online businesses have some method for this collection, and here are some of the three most effective ones.
Provide PDF guides to your readers in response to their emails or queries.
Popups offering exit-intent are helpful too.
Give an eBook to your readers either in email or show in the header of your page or a sidebar. Display your core niche in the content.
6- Give Useful Solutions For Pain Points.
An obvious and yet neglected tip in this industry – focus your content on answering your customer base’s pain points. The more common pain points you address, the better chance you have of gaining potential daily readers. If you are an e-commerce website, you need to deliver relevant content and display tips and hacks for your clients. Information that hooks the readers will provide you maximum potential and profits. Overlooking this inbound marketing tip might result in some drastic results.
7- Provide a Bigger Platform for Personalized Experiences Instead of General Info.
Testimonials are widely appreciated in this era where everyone is eager to know more about real-life experiences than some lengthy and exaggerated reviews. Video clips of testimonials are even more appreciated as they consume less time and deliver more content. A chatbot, voice search, or even live chat option on the website enhances engagement and interaction, leading to a better experience for all your visitors. Besides this, a thorough explanatory video has also been proven to give better know-how of the services and benefits you provide.
8- Stay Up To Date, Provide Trending Content.
Knowing your target audience is the key. You do not want to generate the content you have expertise in. Rather, create content that is more in demand. Research is extremely vital here because you want to know all the giants and their current talk before producing any content. Focus on the trending problems and, if possible, find out plausible solutions for them. Outreach is excellent when you are targeting problems everyone in your field is worried about. Keywords adjustment is important, but do not put all your quality in keywords only.
9- Free Online Courses have the Best Potential.
Gaining leads via Instagram 30 day challenge is turning out to be extremely useful. Instagram School is accessible, easy to navigate, and quite trendy. New and repeat traffic will stick around for more time if your challenge is useful and teaching new hacks. Video content provides an easy way of interacting and displaying all your expertise to your potential clients.
Product applications, professional services, or even easy everyday skills are now taught via small video clips. Offer a complete course where you guide your clientele step by step. This helps you maintain an authentic relationship with the traffic you generate and promote your skills.
10- Make Big Use Of Embed Codes; they Are Easy For Visitors.
An excellent inbound marketing tip, make your website exceptional by using embed codes. Whether you are displaying content via graphics, articles, or long videos, embed codes make it super easy for your audience to share the content. Outreach is brilliant when an easy-to-share option is available. Gaining backlinks is also easier with embed codes making this strategy one of the most highly recommended tips.
11- Engage your Real Life Circle in your Promotions.
Do you collaborate with people of similar interests? Have some business partners or suppliers in contact? Reach out to your closest allies to let you promote your content on their websites, blogs, or even social media pages. Donate a specific amount to charity and ask them to write testimonials or articles on their blog about your services. People adore businesses that invest in the company’s good, creating a positive image of your business for better interactions.
12- Bring on a Side Project, Generate Inbound Marketing.
Side projects focusing on a major pain point serve as a solid business plan. Many huge companies have equally amazing side projects which have supported them in crucial times. Once your project is up and running, you can include it on your company’s website in the footer. As long as the side project is non-intrusive in your main project, it is an excellent approach to creating inbound leads.
13- Make Sure People can find you on Voice-enabled Devices.
Finding a service provider on voice-enabled devices is probably the easiest task. People either ask about companies near them or search by looking for their business/services type. If you want to take a top place in ‘near me’ searches, get an expert local SEO strategist. When you earn a Featured Snippet from the search engines, the device not only tells your company’s name, it also briefs them about the website. Since voice-enabled devices are gaining the title of hottest gifts of the year, focusing your inbound marketing strategies on them is a wise choice.
14- Know Who Your Competitor Is.
Researching all about your competitor is going to help you a lot in building your marketing strategy. Know what type of content your competitors are generating, and then focus on filling the gaps. Once you have managed to fill the gaps, consider your page an authoritative means. There are multiple tools available to tell you about keywords and content your site is lacking. If all your top competitors have the same content with some variation, consider displaying a part of that variation as well.
15- Give a Chance to Influencer Marketing.
An easy and quick way of reaching your leads is by getting the right influencer to tell the tale of your services. When people hear real-life experiences of people they trust, your word is taken more seriously. Choosing an influencer can be tricky because you need one whose target audience is almost similar to your own. Influencers on every social media platform are marketing products and services in one way or another; take full advantage of this strategy by engaging with a valuable audience for your company.
16- Promote your Business with a Non-competitor.
When a hairstylist teams up with a makeup artist, the duo creates irresistible offers. Create cross-promotion offers that bring benefits to both the parties involved. From discounts to gift cards, these offers can be anything as long as they improve inbound marketing for your business—research about business catering to the same target population and offer a partnership. When the services are different, there is no competition, and you both gain a lot of clientele that will stay loyal to you. Small business owners can benefit the most from this, such as a pet groomer teaming up with a dog walker.
17- Attend or Sponsor Events and Promote them on Social Media.
Social media is a hub that is more like an online community. When you attend or sponsor an event, you meet your potential clients and create a better space for your company. Even seminars and conferences are highly effective in gaining the attention of the targeted population. All your online channels will amplify your presence in the industry when you frequently appear in trending events. Sponsorship gets you speaking spots leading to visitors’ email lists, posts, and using in-person marketing strategies. If you are participating in relevant events, people will interact with your posts and even share them. Credibility in any industry is vital, and this generates a kind of transparency many potential customers admire.
18- Is it Easy for your Customers to Contact you?
Without any interaction, boosting marketing is futile. Let your clientele contact you to understand your services in a better light. What they don’t know about, they will never choose. If your website is the main source of all your inbound marketing, then keep a one-click away contact option somewhere on your page. Losing a qualified customer or lead is easy; make sure you have your contact in plain sight for them at all times. Just as your website needs this, let your social media platforms be easily accessible too. Customers should be able to interact with you on multiple platforms.
19- Your Target Audience needs it; give it to them!
Please keep a lookout at all the content your customers are latching onto and deliver it. There is a fun way to create more traffic for your site by delivering content that has nothing to do with your services or products. Many companies take advantage of local events and festivals and source out irrelevant but important content. Once you know what is trending, gain paid or earned traffic along with credibility, exposure, and inbound links. On-site promotions also alter the amount of traffic you are generating for your website. Whatever your customer base needs, do not hesitate to produce it with them. The holiday season is ideal if you are considering different content for your website.
20- People read FAQs now. Write about Yourself.
Dedicate time to answer queries your customers are asking daily. Most of the time, your efforts are one time because the queries are general or repeated. Put out a FAQs separate page and keep it updated with queries. Traditional queries can work as a separate blog for your website if you are investing in it. Especially for new potential customers, getting a thorough FAQ page is like landing a jackpot. Please give them a perfect overview of your services and leave an option for them to contact you for further queries later.