According to the research, almost 80% of Americans shopped online in the previous month. Many consumers first search for the products and services offered online, but this research does not mean that their final purchase depends online. So, regardless of the business type you have, it is important to plan your digital marketing strategy very smartly and effectively.
Let’s check out some of the best digital marketing tips below:
Provide a Referral Program
Do you wish more people to join your business? You can easily do that by a referral program. Some eCommerce platforms allow you to provide credit, cash, free products, and even discounts to your customers who refer your business to their friends and family. You can provide your customers with a referral link to spread in their groups and ultimately promote your program beautifully and conveniently.
Engage your Targeted Audience via Twitter Chats
Maybe Twitter Chats haven’t been explored to their full potential, but they are proved to be really effective. A Twitter Chat has focus groups for about an hour that collects relevant information by engaging your targeted audience. You can actually double your following, and you can witness your client’s following participate in those chats too. It’s absolutely amazing how community engagement becomes easier and is conducive to your business growth. Twitter Chats work like magic for social listening, learning, and monitoring how your customer perceives your product.
List Your Business in Niche Directories
You can find many kinds of directories that digital marketers don’t take full advantage of or don’t know about niche directories. They concentrate on getting your business listed from a specific niche. These directories don’t just enhance your SEO and visibility but also position your business confidently against your targeted audience. Therefore, you will witness enhanced SEO results and a rise in phone calls and contact form submissions. Some niche directories offer free submission but monitor your business strictly. Before you can list your business there, you need to share some client references.
Get Retargeting Pixels
Facebook retargeting helps you target Facebook advertisements for individuals who have been to your website and were interested in the product and service you offer. To do Facebook retargeting, install pixels and track information on either website form or any tool that you would like to use. By doing so, whenever you want to start Facebook ads and re-target display ads, your target audience will be all set and waiting for you. Facebook is an amazing platform to get yourself noticed by your audience, and if you make use of it correctly, who knows, you may be getting some leads as well.
Make a Mobile-Friendly Design
A few years back, all of us saw a drastic change and thought about mobile design. Everybody wanted an easy-to-use design for mobile phones, but now that we have realized how more people come to your website through mobile instead of any other channel, we should design for mobile, which may come off as a big challenge. To design mobile-first, we need short texts and small screens to be designed creatively. They need laser-like focus depending on the needs of the users. Nowadays, everybody needs a good speed, be it of the internet or the time your page takes to load, so always test it before as people today don’t have much tolerance and you may end up losing customers.
Look for the Perfect Logo
One of the most important parts of digital marketing is the logo of your brand. It demonstrates the brand promise, its values, and the mission of the company. It conveys professionalism and creativity, depending on what your brand is like. You can set your logo unique amongst your competitors with some words and classic graphics. Always make sure that your logo stays consistent among all the channels, be it print or digital.
Claim & Verify the Information of your Company Online
If you have a business with brick-and-mortar locations, always claim and verify the directory management pages of the Google search engine. When you verify and edit the business information, you help customers find your business easily. Moreover, you help them in knowing your business story through directories and reviews on different platforms. You can also use a few tools to create and maintain several business directory listings and push them to the main data aggregators to enhance your SEO and overall digital presence.
Get to Know Your Target Audience with Facebook Ads
When we talk about digital marketing for a small business, getting to know your audience and understanding them is crucial. Even though Facebook may intimidate you with its infinite filtering options, you need to take your time to refine your search. When you are sure of the people you want to target, you climb down to the basics of A/B testing to judge the combinations of body copy, images, CTAs, value propositions, and headlines of your ad that work perfectly for your audience. Eventually, if you make small improvements in defining and targeting your audience, this can help accelerate your business. Always embrace simplicity and leverage the reviews you will get through data to proceed forward brilliantly.
Pay Attention to the Local Market
Compare your business to the local market. Never be disappointed if you think your business is not doing good on a statewide or national level. It would help if you focused on acquiring as much visibility as you can in the service area. Just try to make sure that you come up in the list of top 3 in the neighborhood on Google Maps. If you think it’s hard, it’s not. Just fill your profile on Google correctly and give a few citations with accurate NAP details so there won’t be much competition in your neighborhood. If you want to sponsor sports teams, local events, or community groups, do it! They will mention you and direct people to your social media channels.
Build an Attractive Editorial Calendar
Business owners sometimes fail to understand how digital marketing power has to transcend boundaries. Literally, digital marketing platforms work tremendously to support your business. From your social media platforms (Facebook, Twitter, LinkedIn, etc.) to your website, everything present digitally must be interconnected, clear, attractive, and should have the same brand and voice. You can create an editorial calendar that is attractive and themed and complete it with stunning visuals. Then, you can use an online platform to publish your content. Get seated and work for a few hours each week on your content and schedule it. Be 2 or 3 weeks ahead to make sure you have consistency and clarity.
Produce Round-up Posts
Round-up posts are a set of interviews taken from influential people and experts in a niche. A round-up post that is well-executed and is based on the latest topics in the industry gets more attention, views, and shares from the most prominent players. A round-up post surely takes extra time to be created, but in return, it provides you great profit compared to a normal blog post.
Gather Email Addresses
Collecting email addresses of people is amazing. Business owners with strong websites and calls to action tend to attract more people to give their email addresses. These are the ones that make their digital strategy successful till the end. What you can do is make a pop-up form requesting the name and email ID of the customer on your company’s website. You can also offer them incentives like a free consultant of free E-book to your customers on finishing their pop-up form. You can also leverage the social media platforms of your company. Create a similar form for your business page on Facebook as well. Almost every marketer believes emails to be the primary channel for generating leads. They allow you to deliver a personalized and targeted message to your clients, informing them about your offer’s products and services.
Use Creative and Interesting Infographics
Another important tip of a creative digital marketing strategy is Infographics. No matter how small your business is, you can market it by creating creative, attractive, and interesting infographics. People love infographics that are fun and beautiful because their brains process an image faster than they process text. You don’t have to write many words per se; infographics evidently speak for you and are shared more quickly on social media than plain articles. They are also an incredible tool to get your small business introduced to potential customers, especially when entering a tough industry. They simplify and summarize complicated information and make it easy to read and understand for your target audience.
Create Animated Explainer Videos
If you have a small business that believes in stepping out of their comfort zone and investing in something more interesting and effective should definitely consider animated explainer videos. Normal talking head videos don’t get you as many viewers as animated explainer videos because people love to watch animation more with eye-catching visuals restrained by the physics’ law. If you want to tell people about your business, you can consider these videos as they show them exactly what they would like to know. People share animated videos more, and ultimately, your website’s SEO is improved when people stay on your website a little longer than usual.
Use Social Proof
Every business owner that owns an E-Commerce website should use social proof, i.e., news articles, customer reviews, etc., as well as visual social proof. Your customers likely share their images and videos on social media with the product and service you offer. If you incorporate this content into the website, you will have incredibly free original content. You also get maximum reach and engagement because your fans will go crazy when you compliment their videos and photos or ask them for permission so you can use them on your website. This gets you high click-through rates, high conversion rates, and great traffic from your social media.
Cross-Promote the Blog Posts and Use Clear Call to Actions
Once you have a standard WordPress website designed, start crafting a blog. Google gives a higher ranking to sites that create new content consistently, so your goal should be to post 750 – 1000 words every week. If you find it hard to take out time, then publish your blog once a month. You should ensure that the content you publish is valuable to the readers and has an obvious CTA at the end. A big, vibrant button that reads “Get My Support!” or “Request for Help!” may greatly help your website. Moreover, it would help if you built your social media presence. Make accounts on Facebook, LinkedIn, and Twitter and when you publish a new blog post, make sure you share on every platform. You can then share them again once a month as not every follower of yours will see it the instant you post it.
Create a Website Blog
When you create a blog, you get the liberty to share your competency with the world, especially your target audience. You can broadcast your posts on social media to get more attention to your website and integrate strong keywords to boost your SEO. You will be surprised to see how immensely this helps in ranking your website on the top in Google search engine results and will get more people to click on your website. With a blog, you can also collaborate with various other influences and bloggers. This works great for link building strategies as well. Google likes those websites that produce fresh, creative, and innovative content regularly. So, it’s safe to say that blog is a powerful digital marketing tool for your business.
Update Your SEO
Nowadays, the world is constantly changing, and we have to match the digital world’s pace. Everything gets upgraded with various tendencies, new information, and movement. SEO is an essential aspect of the digital world, as Google’s algorithms are updated more than 100 times in a year. Considering this, it is highly essential to update your SEO continuously to ensure that the product and service you offer always have a strong online presence and easily spreads to its target audience.
Use Instagram to Leverage Video Content
While most business owners may not know of this, video content displayed through Instagram has many potentials as these stories are displayed at the top of your Instagram feed and are arranged with different colors to attract more people on the platform. Instagram stories remain for 24 hours, which decreases the pressure of getting every post perfect. They let you connect with your target audience deeply and personally. You should optimize every post strategically and use hashtags, username tags, and geotags. It is also mandatory to respond to people when they reply to your Instagram story. You can give people a shout out, start a conversation, and share special content with them. This way, you can make your relationship stronger with them and may also retain customers.
Ensure Consistency for the Visual Brand of Your Company
Stunning visuals are the real catch these days. You can set up an account on Canva for free and produce any graphics you want for your social media. Remember always to be consistent and incorporate the same color codes, similar font, and same style on your website. In case you are not familiar with the color code used in your website, you can search for it on many online platforms. This will allow you to know your website’s colors, which you can easily use to design stellar posts on Canva. You can also use these graphics for different purposes, like for your blog and before you upload them, make sure a descriptive phrase appropriately saves these graphics. Doing this will greatly benefit your SEO and search engine visibility.
Digital marketing is not a luxury but a core necessity for businesses to grow and flourish. The above-mentioned tips are there to ensure that you are on the right track. Most importantly, It is crucial to remember that the quality of blog posts, ads, and similar other tactics in digital marketing will always produce a better return than the quantity of these tactics.