SaaS is a software delivery model where an individual subscribes to the software version. This is hosted centrally. A very latest market report of the SaaS industry demonstrated that 80% of the U.S end users favor SaaS for the purpose of organization and communication. Check out some of the best and truly creative 20 tips for SaaS marketing:
1- Get to Know the Target Market You Sell Your Products and Services to
The inherent nature of SaaS online shows how marketers are compelled to directly hack their way in order to increase their digital presence. Do you know what will be a great starting point here? To learn as much as you can about your target audience so, in return, you learn about all your current customers. When you map out the ideal buyers of your brand, place yourself in their place, and try to comprehend the journey they take that leads them to purchase. Remember that you should try getting prospects so that you can feel for your software right away.
For instance, if you are capable of turning strangers into potential leads with the use of gated content such as you provide them with an e-book when they give you their email address. So once you have their email address, inform them of the liberty you have taken in order to get them on your SaaS being a free user. Afterward, send them an email with helpful tips on how the new subscription can assist them in the best possible way.
2- Build a Sales-focused yet Simple CRM to Make your Marketing Strategy Effective
Do you want to make your marketing strategy effective? You can’t stop mid-way. You have to ensure that you own a system that assists you with every follow-up that is necessary. There are many such platforms that you can use that will help you in monitoring your potential leads at all times. You can also measure the performance of your sales time and also evaluate the pipeline of your sales.
3- Make Sure the Ads are Aligned to the Journey of the Buyer
Make use of remarketing lists to properly align your advertising campaign to the journey of your buyer. For instance, you can create a Facebook campaign by making the most out of the traffic objective. Start by targeting an ad set for awareness that will serve all your blogs to a bigger audience with the use of interest targeting. After that, establish an ad set for consideration that will serve your consideration stage content best to the website visitors’ remarketing list. This will show all those who went through the pages of your website. At last, create an ad set for the decision to target individuals who went through your pricing, demo, and various pages of the decision stage. Offer them with stuff like case studies and demo ads for sign-up.
4- Utilize the Data for PR, Content Marketing, and Organic Brand Building
Many SaaS companies stay on data trove, but some of them actually unleash it to tell amazing stories and create awareness. We can find examples of a lot of companies. For some of them, their software is greatly supported by transaction data. This is done for hundreds of small businesses. To provide a smooth product experience to the user, this data assists greatly in telling amazing stories about the different trends in the interactions of the consumer with local businesses. Any company of SaaS may follow the same format and build a robust connection between PR and marketing teams and data science.
5- Don’t Let Your Customers Dig Out Important Information
The very common, standard, and essential features such as Contact Us must always be easily available at any layout of the website. Don’t let your customers make multiple clicks on different links just so they can get in touch. Whenever there is an additional step required for your customer to perform in order to get where they want to, it annoys them, especially when they are busy. In case they have big trouble or difficulty, allow them to call so they can talk about it and clear their confusion. There is no such thing as devoting at least a few hours or some days that are worth the responses of an email for an issue that can easily be solved within a call of a few minutes. It is completely okay to combine all the solutions to such issues but you can’t make the mistake of listing them within the FAQs (Frequently Asked Questions) section, which should talk more about your corresponding rules and process. You can also list the solutions to the critical issues under the section of Resolutions or Troubleshooting.
6- Utilize Marketing Funnels that are Account-based
ABM, short for Account-based marketing, are funnels that are super effective for your SaaS business’ marketing strategy. You should define the most crucial groups of the customer by their industry, title, or any other segment. Once you do that, create content that is specific to the decision-making procedure. Think of where they will search for answers to the issues and for the group, what would be so interesting about your solution.
Think deeper and go into the particular challenges as well as how you contribute meaningfully in solving those problems. Once you are at the end of the funnel, you must also include some personal outreach. Why? For conversions! A phone call or email does wonder in this regard. The funnels of ABM target very particular segments of the market and help you get past the disturbance of messaging done via traditional marketing. This helps you focus best on your potential customers.
7- List Your Startup on Every Review Site and Tools Lists
To give a boost to your outreach efforts, these can be thought of as an incredible place to start from bearing the sweetest of the fruits. Go to the sites where you have posted various resource pages, apps, or tools that are the most appropriate to the product. Then give an introduction about them to the product of your brand and attract them to give it a try. You can do this by offering them a free subscription or a free trial and then add it to the list as well. Make use of Google to search these various lists by finding a broad topic and then putting relevant and most targeted keywords such as the app, links, reviews, tools, and resources. You will find millions of such sites, so be patient and take your time to filter out all that’s relevant. This is not just helpful in enhancing the awareness of your brand but will also direct good traffic to you boosting your Google Search Engine rankings.
8- Are your Deals Closed? Keep Marketing!
The marketing efforts you put in for your brand should never stop once the deals are closed. A business model of SaaS depends on recurring customer retention and revenue. That is exactly where marketing steps in as it needs to keep reinforcing the value of the product over time. Another tip for marketing is that you keep reinforcing value by connecting and communicating fresh and distinctive methods other customers realize value. This may also incorporate longer case studies, short use cases, as well as testimonials that are shared via email campaigns and different channels. Moreover, you can do this by organizing platforms for users to interact and obtain a significant education that contains opportunities connected with the product and by their industry or profession.
9- Collaborate with Current Clients and Sell Your Story
You should enter into a partnership with your current clients so that your efforts are beneficial for both of you. Get the reader through a tale of why your client selected your platform, what they expected, and most significantly, what the outcome was. Something that is one-sided and only tells the reader about your services and does not discuss your client may not look too good. A well-known and respected client validates your claims and that can be used as an incredible resource to influence, especially when the reader will compare you to your competitor.
10- Utilize Paid Ads Online
Begin with a set break-even target CPA (cost per acquisition). Then, if you can hit that in one month or maybe two, optimize your campaign alongside attractive ad copy as well as image testing, various campaign types, keyword optimization, big optimization, etc. Then, you will start to lower your cost to generate a profit on every lead, and then, you will be converting leads effectively and profitably.
11- Strongly Brand Your SaaS Digitally
Get yourself a domain name matching your SaaS. Create a great website so that you can easily promote your SaaS there and optimize it for better reach. Avoid adding an extra description of your company to your message. Always make sure that your website is solely focused on the benefits and features of your SaaS. So, use easy-to-understand graphics to tell your clients how SaaS can help them. You can also incorporate testimonials taken from present users, press coverage, your product’s images or screenshots, and news updates.
12- Avoid Marketing on All Channels
You may not have the resources and time to market your brand on all channels, especially if you are an entrepreneur and you sometimes don’t need over three channels working brilliantly. In situations like these, you should test out various channels beforehand and if you think one works just fine, multiply on it. You can hire, automate, or outsource for it.
13- Get Yourself Acquainted with Content Mapping
With the help of SaaS marketing, potential clients go through multiple stages. These stages are where your prospects get to know about your product, research about it, compare it with different similar products. Once they have passed through these phases, they decide if they should buy your product or not. With that being said, you must have a very well-planned content map and you can produce content for every stage of the consumer buying process. To make sure your content map is effective, spend some time to talk to your customers, sales team, and prospects. Give them surveys and hold some focus groups and offer them some sort of incentive. Find out what kind of information everybody is looking for and when they are looking for it. After that, craft a great content strategy for the buying process.
14- Craft Content To Attract Your Target Market
Keep the content of your blog centered on your top-funnel prospects’ interests. Don’t get into the details of your product in the blog posts, rather, determine what interests your customers at peak, know what they want to learn, and then answer those questions. You need to understand that it is important for your blog post to be grittier. You can also register your website on the platform Google Search Console and view the search terms leading people directly to your website. Therefore, concentrate on improving the top pages of your website and review the search terms having the highest-ranking and impressions with a low click-through rate (CTR). This demonstrates subjects that your potential leads would like to know more about. Moreover, you can review other platforms to get great ideas about what people know about SaaS and what they share and also get your original content commissioned on such topics so that your content is shared in more and more circles.
15- Post Content That is Valuable for The Target Market
There are various best marketing tactics for SaaS but two of them are related to posting content that is attractive and valuable. Always answer questions. You should give answers to questions that are related to ad optimization on various platforms like Reddit, Google Product Forums, and Twitter. This allows a positive interaction with sub-communities and forms your presence as authorities. This also gets you many leads. The second best SaaS tip is to write round-up posts. A round-up post that is executed perfectly and which depends on the topic that is the most trendy in the industry always gets great views, shares, and people give them more attention. If you think that creating a round-up post consumes a lot of time, then that’s right, but it offers an incredible return in contrast to the normal blog posts.
16- Combine Your Customer Retention Tactic With Lead Flow
The most essential components to market your SaaS are customer retention and lead flow. First and foremost, you should establish a lead magnet. This should include a video or report training about the issue your software resolves. This report is helpful in bringing new leads daily and it has content that is extremely valuable to the reader and also best positions your software as the top one. The second useful tip is customer retention. When you make a sale, it means your work has just started. You send out a series of educational emails with high-quality and top-notch training using the great product in various scenarios. Your goal should be to assist them in getting the best out of your software and compel them to keep using it.
17- Market Your Product with Influencers
A lot of marketers consider influencer marketing as the one which applies to b2c markets. You will be surprised to know that it actually works wonders. Although, various companies that you may work with might have seen success in interacting and collaborating with influencers in the b2b domain. While every b2b influencer is different in their way, always remember to do your homework so that you know what they are interested in before you get in touch.
18- Enter into Leadership
If we talk about small businesses, to become a leader, the first step is to identify the industry-specific topics. Your executives holding unique perspectives on these topics matter a lot as well. These should be crucial to the market and you can produce content that serves practical advice and inspires your audience. Make use of thought leadership to show your expertise. This creates many media opportunities with the use of social media, video, blogs, and different kinds of content to support your company in being unique from other brands or businesses. You can also produce media pitches to journalists. Connect with important industry influencers and drive advocacy. Such tactics assist you in maximizing market exposure and help you in gaining business traction.
19- Make the Most Out of Offline Marketing Channels
Never undermine the power that offline marketing channels hold. Tech companies sometimes get trapped in the digital marketing world. You should find the old-school strategies based on your audience such as trade shows that are very useful to reach the clients you want to. You can also find many ancillary benefits to online events and various marketing avenues and direct sales like partnership opportunities.
20- Enhance Your Digital Marketing By Hiring an Expert
Social media marketing can enhance the visibility of your product but you should know how to manage various social media platforms in the same way. Where this can be a tiring task, you should always get yourself an expert in digital marketing that creates, controls, and handles all the social media campaigns. Opting for this solution will make your life easy and you will be able to target people persistently on Facebook, Instagram, and Twitter more easily.