The number of small businesses is incrementing with each passing day given the ease of marketing through social media platforms. Social media platforms are the ultimate platforms for engaging, attracting and retaining the customer base. Sure, every business is known and aware of Facebook, Instagram, LinkedIn, and Twitter but there are more of them that need to be chosen as per your industrial niche.
Choosing the right social media platform is crucial because one cannot manage all the social media profiles on every platform and the online business. Even more, they need to keep track of public information, along with reviews and listings. In this article, we are sharing which social media platform is right for which business niche!
These are the top 10 Social Media Platforms for Small Businesses:
- Google My Business
This social media platform is a fine choice for every business out there if they intend to engage with potential and existing customer base while gaining higher visibility. As per the stats, Facebook is a fine choice for businesses that need to share news and products, along with announcements and articles. On a monthly basis, Facebook gains more than 2.7 billion in traffic.
As a business, it’s suggested to post three to seven times on the Facebook business page and it wouldn’t be wrong to say that every business must curate Facebook as part of their social media marketing given the colossal scale and effectiveness. Irrespective of focus, industry, size, and approach, every business must have Facebook for marketing purposes.
The users can easily sign up for the business page and make sure to add essential information, such as hours, photos, and location because it improves the overall reputation. As far as the posting is concerned, you must share tips, business events, and other news to ensure you don’t come off as salessy.
Unlike Facebook, Twitter is the fine choice for businesses that have a tech-enthusiast audience. In the case of sharing capability, Twitter can be used to share shout-outs, business information, savvy updates, and retweeting. On a monthly basis, Twitter gets 321 million traffic, and as a business, you should post at least one to three times a day.
Twitter is the optimal choice for businesses that need to share only bite-sized information. Twitter is actually the third-largest social media platform and is crucial for everyone to establish the brand identity and optimize presence on the internet. You need to create the business page on Twitter and be sure to follow the relevant brands.
The business profiles can always post updates, along with links to beneficial articles to ensure an effective choice. Also, we suggest checking the direct messages on a regular basis because customers use it as a helpline in severe and desperate times.
LinkedIn is the fine social media platform for B2B businesses that are interested in hiring educated yet professional personnel and targeting. To be honest, this social media platform is only for the professional since you can share business updates and other relevant content. Twitter gets around 675 million user traffic on a monthly basis.
As a business, you should post at least one to up to four times on a weekly basis. In some cases, LinkedIn has been named as the online resume of the users while helping businesses create a high-end professional network to make higher sales count. For B2B businesses, LinkedIn marketing is a fine choice because it promises higher visibility.
The LinkedIn business page is a must-have for every small business because it helps develop a credible and viable presence for the professionals. One must create high-end business listings on LinkedIn, so you can receive regular updates about the content. All in all, LinkedIn is an effective way of hiring potential leaders and candidates.
For every B2C brand and business out there, Instagram is a fine choice since it can help publish visually appealing content. In addition, Instagram can be utilized for posting photos and videos to create a story. Instagram is viable for attracting the suburban millennials and urban economy and female users are higher in the count.
On a monthly basis, Instagram gets more than one billion user traffic. With Instagram, businesses can share high-end product pictures, events, visuals, people, and BTA stories and pictures. In the case of Instagram, the post count should range from three to five while the stories should be up to fifteen on a daily basis.
According to stats, every Instagram user tends to spend around twenty to thirty minutes on Instagram and makes an apt choice for the millennial consumer base. In addition to posting videos and photos on feed and stories, it can be utilized for advertising the business. Also, businesses can use hashtags and geotags for higher visibility.
YouTube is an equally apt choice for B2C and B2B businesses that want to advertise their products and services through appealing content and informational videos. To be honest, the target audience is everyone who likes some entertainment. The businesses can opt to share the educational and informational content, with a speck of entertainment.
As for now, YouTube gets around two billion monthly user traffic and every business must post at least one to three videos on the channel on a weekly basis. According to stats, YouTube is the second-largest social media platform. However, businesses need to invest efforts and time if they have a YouTube channel because video development takes time.
The small business owners should create around five to ten videos when starting with the YouTube channel. As for the video length, it shouldn’t be more than ten minutes long to make sure the customers are engaged and retained.
6- Google My Business
Everyone has used Google and everyone is in love with it. Similarly, Google has designed a special variant for small businesses, known as Google My Business. Google My Business is a fine choice for brick and mortar businesses that need visibility in the maps and Google search results. This social media platform is a viable choice for local businesses.
This is actually the business directory curated by Google that empowers the businesses to appear on Google Maps, along with higher visibility in local queries and recommendations. To be honest, this is the biggest business directory out there and has become an essential part of every business with a physical storefront model because it helps optimize better visibility.
Yelp is a suitable platform for businesses that need to collect positive reviews and better search engine results. In simpler words, this platform is suitable for businesses that need customer recommendations to attract the potential user base for positive dining and shopping locations. As a business, you need to create an optimized profile and ensure that information is updated.
According to stats, Yelp gains around 178 million monthly user traffic and is famous as the local business directory. When customers enter the query, the customers can access the recommendations and ratings. As a business, your positive listing on Yelp will increase your presence and visibility in Google search results, hence higher revenue count.
Above all, this is more of a review website that helps customers provide reviews and ratings about their experience at a certain place. To be honest, your business’ Yelp rating directly influences the number of people trusting your business.
If you haven’t been living in some closed cave, you would know how everyone out there is hooked to TikTok with its captivating videos. In no time, TikTok has managed to grab more than 1.5 billion downloads while the monthly active user base has spiked to more than 500 million which is pretty significant for the new social media platform.
This platform is basically for the ages ranging from sixteen years old to twenty-four years old, but this platform has evolved into a seamless platform for advertising and marketing purposes. As a business, TikTok can help with making your advertising video viral faster than any other social media platform. Also, the secret yet most impactful videos that go viral have kids and pets, so here is the signal.
TikTok’s user base is pretty enthusiastic about music and effects (to be honest, that’s what TikTok is famous for), so don’t forget to curate your videos with these points. Lastly, TikTok can be used to advertise since there is a new paid ad feature, so you can show your advertisement to the certain target group to increase the sales funnel.
Pinterest must have been your teen crush because of all the innovative and engaging ideas. This social media platform is an apt choice for the consumer-focused brands that need to market to the females and the businesses that want to share the business information in an aesthetically appealing way. This social media platform is the fine choice for middle-aged females and millennials.
Also, the target audience that has disposable income is the ultimate audience base for them. With Pinterest, one can share décor ideas, recipes, designs, wardrobe, craft ideas, and organizational tips. As far as the site traffic is concerned, Pinterest gains around 132k monthly user traffic and we suggest posting at least one to five times on a weekly basis.
With Pinterest, the businesses can access the online pinboard, so you can organize the ideas and images. To be honest, Pinterest is the social media platform for businesses that are catering to the female consumer base, so they can gain content and inspiration. However, you need to invest time and effort in organizing the board for better attention-grabbing.
Snapchat is a seamless social media platform for businesses that need to cater to the millennial audience that gets attracted by the fun and spontaneous stuff. Snapchat has managed to curate more than 238 million daily active users, so you can assess the monthly consumer base. As a small business, you can share tips and tricks, along with daily activities, BTS content, daily updates, and selfies.
Snapchat is the ultimate multimedia app that empowers businesses to create the story flow through the posts and stories. It is suggested to post around one to ten times on a daily basis. To be honest, Snapchat is the viable choice for B2C businesses that need to attract the millennial audience. Even more, make sure to curate the brand vibe through the Snapchat profile.
Social media is playing an important role in the promotion of all types of business. If you own a business and haven’t tried the promotions on these above social media platforms, then you may lack behind and may lose a good opportunity. If you don’t want to promote and don’t have a marketing budget, at least create an account on top platforms like Facebook, Twitter, and Yelp. Almost every customer, before buying, search the brands online. Creating and optimizing accounts on different platforms will help your customers search for your brand online and can go through your products, services and company details.