When it concerns the homes, plumbing is the basic need of the hour, and that’s the prime reason that plumbing contractors are growing in number. As per the stats, there are more than 117,000 plumbing contractors alone in the United States and have played a 2.6% role in the annual growth. With this being said, the plumbing business is expected to grow extensively.
But again, this incremented demand has made the plumbing industry pretty lucrative. With this being said, plumber marketing has changed a great deal, and we have outlined some easy marketing ideas!
1- DIY Guide
The homeowners don’t like to hire help for small tasks, which is the prime reason you should invest in developing a DIY Guide. The DIY Guide must cover the common issues that can be taken care of with your help. The DIY Guide can be curated with a collection of infographics and articles as they are easy to follow.
Also, you can opt for the YouTube video if you can explain well on the videos. As far as the quality of the content is concerned, you must focus on the highest quality and commitment standards. The best outcome of these DIY guides is that the target audience would be more aware of your brand and dial-up your contact number for non-DIY purposes.
2- Social Media Handling
Social media has become a great deal in these times, and every small business must invest in social media marketing. With this being said, you need to hire an expert social media handler to enhance the social media presence while saving time and money. Also, they will curate content that’s likable by your community.
3- Google My Listing
Google has become the optimal platform for every internet user out there. So, as a plumbing business, you need to claim Google My Listing profile. This profile will actually enhance your business existence on Google Maps. That’s to say because the Maps can help claim Google My Business Listing. Also, make sure that your profile has ample contact information available.
4- Talk With Clients
The worst mistake a plumbing business can make is talking to the client rather than talking with them. With this being said, if you have the social media and digital platforms on your name, you need to diversify the existence into something entertaining. Also, your platforms should optimize the conversations with which the website performance will increase by multiple folds.
5- Marketing Scorecard
When it comes down to marketing, your plumbing business must have invested a great deal, and the marketing scoreboard will eventually help optimize the returns on investment. With this information, you will understand which marketing tactics are working and which aren’t. Also, one can understand the lead and campaign development.
6- Work of Mouth
Sure, we have always heard of word of mouth, but word of mouth is actually important and productive. The work of mouth requires zero investment and work. For instance, if the plumber business should find the contacts that promise better profitability standard. Once you’ve their contact information, hang out with them, and share about your business.
You can also share business cards. With this being said, you need to follow up with them and create optimal networking standards. This will actually put on the customer’s radar, hence better business.
7- Local Home Improvement Contractors
This is a win-win situation for everyone. For instance, you can call the local home improvement contraction and pursue the manager to allow you to provide a quick presentation. This presentation must have educational content while creating a professional and trust paradigm. Also, the presentation must have considerate topics. With this being said, the employee base will be able to do the marketing for you with one presentation!
8- The Community Coupons
People love discounts and sales, and the homeowners are no different. With this being said, you should create the discount coupons and share them with the businesses. One must offer these coupons to the customers, so it will increment their chances of getting in touch with your plumbing business. Consequently, businesses can gain benefits from customer traffic.
The customer base tends to hire companies serving and helping their neighbors, friends, or families. With this being said, you should put on the yard signs in the closer neighborhood and make people aware of your services in the area. Besides, you could try leaving the doorknob handers nearby since it makes users aware of your business and services.
10- Online Reviews
When people read something positive and influential about your brand, it will increase people’s chances of dialing up your business whenever they have plumbing needs. With this being said, you need to have positive reviews on your social media platforms and websites. You can also use these reviews to improve the services if there are some adverse loopholes in the services.
11- Service Pages
In case your business has a website, and there are blog pages, utilization of long-tail keywords is the fine choice for you. These keywords are actually highly targeted without being competitive. With this being said, these keywords will be easy to rank. This marketing tactic is a great choice for attracting visitors and creating brand awareness.
12- Work In Progress Videos
Where there are people, there will always be a need for plumbers, and people need to have some good ones in closer proximity. With this being said, you need to gain a competitive edge by establishing something that no one else is providing. Consequently, you need to create the work in progress videos and share them with the users.
This will resonate with the customers to invest efforts in offering the right products and services to the customers. The videos can either solely depend on the DIY or sharing with the potential customers about how you conduct the work.
13- Property Managers
When people buy new properties, there are high chances that they will need to do some repairs. If you market your services to the property managers, they are highly likely to refer you to the property buyers. In simpler words, you must try bagging the big clients because they offer higher profitability.
Sure, you need to advertise but make sure to advertise where it’s not expected. With this being said, you need to print down the custom printed screens in the urinals. Well, who would expect to see the plumbing ad in the urinal? Nearly no one! So, we suggest adhering to advertising where people have fewer expectations of watching the advertisements. This is because people are usually free in such areas and get the time to think about hiring you, so win-win!
15- Referral Program
The apt way of getting new clients is through the existing client base. Consequently, you need to reward the existing customers for referring their acquaintances to your business. You can use the eCommerce store plugin for creating easy rewards for the customers. In addition, there are email templates and customizable widgets for the same purpose.
16- Facebook Groups
One might think that Instagram is everything, but Facebook Groups are still alive and ready to polish your brand. With this being said, it’s suggested to join the Facebook Groups in the relevant field and gather the user’s attention. As far as the posting consistency is concerned, you need to post at least ten times in three to four days.
17- Honor The Veterans
In case you want to serve the military, we suggest running the campaigns every year and honor them. We advise that you set up easy contests and provide free products and rewards to the veterans. You can share about the event through your official Facebook page and send out press releases. These press releases can be advertised on social media as well.
18- The Availability
As a business, we are pretty sure that you’ve run the paid ads, but you weren’t able to take the calls. This unavailability to handle the calls can do more harm than good. So, we suggest running the paid ads when you are available to take the phone calls. You can also try using the call tracking software to record the calls and outline what needs to be improvised.
19- Location Pages
In case you are offering plumbing services in the small service areas, we suggest that you create the location pages on the official website. The best part is that such locations will have lower SEO competition that will actually result in an easy and quick ranking (yes, the organic one!).
20- Search Platform Listings
Sure, you have Google My Listing for your business, but you need to take advantage of other search engines. For instance, you need to create listings on Yelp, Yahoo, HotFrog, and Bing. While optimizing the search platform listings, make sure that every page has similar contact information on every podium. Also, the information must be in-depth to make sure your business has higher reliability.
The Bottom Line
The competition has increased for sure, but if you harness everything with a speck of creativity, the marketing will become productive, and your business will actually get the monetary benefits. With this article, we have offered some modern marketing tactics capturing the target audience like a charm!