Marketing is the ultimate need of every business if they intend to succeed and run it on a long-term basis. Marketing is responsible for the promotion of products and services to the target audience. When it comes down to small businesses, they thrive on marketing, which is why there are a plethora of marketing types to choose from. In this article, we are sharing a wide range of marketing types suitable for small businesses. Are you ready to promote your brand?
1- Performance Marketing
As the name suggests, performance marketing is conducted online and is directed by the performance metrics. With this being said, the businesses only went for this marketing niche if the results are measurable. Usually, it helps in the lead generation since it creates a lead with the sale.
2- Affiliate Marketing
Believe it or not, this is the subset of the performance website with which businesses need to line out the websites frequently used by the customers. Also, you could ask the website owners to showcase your products on their website. This being said, affiliate marketing is a win-win situation since it advertises your products and services to a wider audience.
3- Content Marketing
This marketing niche is improving a great deal with which the production of informative and educational content will bring in more clients and customers. Usually, the customers are brought to the business website through the search engine results. Also, we suggest adding information and content that attracts new customers since it helps create brand awareness. However, content marketing doesn’t work as a direct pitch for the products.
4- Contextual Marketing
With contextual marketing, the businesses and brands advertise the products and services relevant to the audience’s searches and browsing history. This information helps create and deliver relevant information about the consumers and positively influences the buying charts.
5- Inbound Marketing
Inbound marketing is designed to use the marketing purposes for bringing in potential customers rather than utilizing (or forcing) the marketing efforts for the clients’ attention-seeking. Inbound marketing is responsible for the creation and sharing the content that’s appealing to your audience. With this being said, the strangers will be transformed into customers.
6- Email Marketing
Over time, email marketing has become a popular marketing niche. With this being said, the emails are sent to the potential clients that you receive from the website’s database. Also, email marketing talks about the company’s email list’s cross-promotion, and you could also call Google or Facebook for the email list.
7- Drip Marketing
Drip marketing is all about automating email marketing, making it easy for the prospective and steady flow of marketing. The marketing is conducted based on the interaction between the precious marketing steps and the website.
8- Interactive Marketing
Interactive marketing is often known as trigger-based marketing and is called interactive since the marketing messages are automatically changed according to the audience’s activity. For instance, Instagram shows different pages based on social media activities.
9- Mobile Marketing
Mobile marketing is all about people who conduct searching through mobile phones. This means that most people are using mobile phones for making purchasing decisions, and that’s where you captivate their attention through mobile marketing.
10- Pay Per Click (PPC) Marketing
This has become the new and latest model of internet marketing that was basically marketed through Google. With PPC Marketing, the advertisers tend to pay when someone clicks on the ads. This is the prime reason that PPC marketing is suitable for small businesses since they only pay when someone actually clicks on the ad and drives traffic.
11- Search Engine Marketing
When you utilize the search engine page results, you will get a higher traffic base by paying the search engine, such as Yahoo, Google, and Bing. When it comes down to search engine marketing, the businesses are allowed to bid specific keywords, which means your business ad will show up when people search the specific keywords.
Re-marketing is all about marketing to the audience that has previously visited the website. In this way, the businesses need to place the code on the website, and you will be notified when someone visits the website. Consequently, businesses can share ads on such customers’ social media platforms.
13- Social Media Marketing
This marketing type has become lucrative since social media utilization has increased, such as Twitter, Instagram, Facebook, Pinterest, Snapchat, Google Plus, and LinkedIn. With this being said, social media is empowering businesses to promote their products and services without spending extra money since creating the business page is easy and free of cost.
14- Database Marketing
Database marketing talks about utilizing the customer information and data database that helps develop the marketing messages. The information can be readily stored in the CRM software.
15- Proximity Marketing
Proximity marketing is all about using the mobile phone’s data for sending out the marketing messages. These messages are sent to the people living near the business’s location and are ready to make a purchase.
16- Direct Mail Marketing
This is the offline marketing tactic with which the customers send the letter or postcard to their mailbox. With this being said, direct mail marketing is a cost-effective marketing form.
17- Event Marketing
As the name suggests, event marketing is all about marketing your business and its products and services at the event for gaining face-to-face interaction with the target audience. You can either create your own event or participate in business events.
18- Out of Home (OOH) Marketing
Out of home marketing is also known as outside marketing and is about reaching the customers when they step out of their homes. OOH, marketing is all about marketing through billboards, taxis, park benches, and store signages.
19- Outbound Marketing
Outbound marketing is more about traditional marketing forms, such as television, radio, printed ads, and trade shows, along with the cold calls. With this being said, the businesses need to start the conversation and release messages to the audience.
Telemarketing is all about the marketing of goods and services through calls. This is often referred to as cold calling.
21- Trade Show Marketing
This is pretty self-explanatory through which businesses need to exhibit the products and services at the trade shows. The trade show marketing includes getting real-time interaction with the target audience that’s interested in the business.
22- Guerilla Marketing
This is the perfect marketing strategy for businesses with a low budget and doesn’t want conventional marketing. With this being said, the customers will capture the user’s attention on a local basis. For instance, it includes sidewalk chalk and sprays paint.
23- Cross-Media Marketing
Cross-media marketing is all about utilizing multiple channels at a time to capture the attention of the customers. In the same way, the customers will be targeted in different ways and through different forms. Cross-media marketing is about utilizing email marketing, social media, online ads, and direct mail.
24- Direct Response Marketing
Direct response marketing is about asking the audience to respond to the marketing forms. For instance, the businesses could utilize the promotion code, along with email lists and phone calls. Direct response marketing is suitable for increasing the leads for business, hence higher sales count.
25- Community Marketing
Community marketing is responsible for engaging the current customer base to develop a loyal community that revolves around your brand image. For instance, the business’s social media followers are their community. With this being said, we suggest that you offer deals and offers to the community.
26- Point of Sale Marketing
When it comes down to sale marketing, the businesses need to market to the consumers in an effective way that enhances sales. For instance, the businesses could place pop-up ads on the website to increase impulsive purchases.
27- Promotional Marketing
Promotional marketing is defined as the utilization of special offers that can influence product purchasing.
28- Pull Marketing
The pull marketing states about developing and using free content or promoting the products and services on social media. These pull marketing tactics are responsible for bringing in potential customers.
29- Push Marketing
With push marketing, the businesses need to put the products and services in front of the customers’ eyes that drive the purchasing decision. For instance, it could be about giving free samples to the target audience.
30- Referral Marketing
Referral marketing is about creating awareness and spreading the word about the business to the new target audience through the existing customer base. The referral marketing could either be created through word-of-mouth tactics or the “share with friends” button on the website and emails.
31- Relationship Marketing
Relationship marketing sheds light on retaining customer loyalty by enhancing the relationship with the customers even after they’ve purchased your products. The prime aim behind relationship marketing is optimizing customer satisfaction and retention.
32- Reverse Marketing
Reverse marketing is the form of marketing through which customers will seek out the business with which the trust-building is conducted through advice and help to the customer base. On the other hand, reverse marketing bids farewell to the pushing of services and products.
33- Seasonal Marketing
Seasonal marketing is all about creating higher customer retention and increasing sales during the special seasons, such as Christmas, through offers and promotions.
34- Affinity Marketing
Affinity marketing is often known as partnership marketing, with which the businesses need to outline the company with a similar audience base. With this being said, affinity marketing is about increasing the customer base by selling the relevant product. For instance, if you have a gym business, you could sell the health products for higher marketing.
35- Business to Business (B2B) Marketing
For every business that sells the products that are, in fact, purchased by the businesses, you could opt for the business to business marketing. Also, the marketing tactics will differ with the business needs.
36- Business to Consumer (B2C) Marketing
For the businesses that purchase the products from individuals, the business to consumer marketing is a fine choice. This marketing tactic is suitable for businesses that need fun and want to curate the emotional experience with the customer base.
37- Conversational Marketing
Sure, social media is a great platform for sharing awareness about the business and brand, but it also helps businesses talk to the customers. With this being said, the brands and businesses can respond to the customer base’s questions and comments in the form of spreading awareness.
38- Cross Marketing
The cross-marketing is also known as the cross-promotion. In this marketing form, businesses need to work with other brands to promote products to the audience base. Cross-marketing is usually utilized along with social media marketing, where one business page shares information about other businesses on their page.
39- Internal Marketing
Internal marketing is about presenting correct and relevant information to the employees for selling the products and services. With this being said, internal marketing is about using the employee base for sharing information about your products and services to their acquaintances.
40- Integrated Marketing
Integrated marketing talks about curating public relations, sales, marketing, and social media tactics to optimize the seamless user experience for the customers in touch with the brand.